Fenty Beauty by Rihanna is On the Way

Fenty Beauty by Rihanna is On the Way

The beauty industry continues to grow and diversify with the addition of a new highly anticipated makeup line spearheaded by none other than Rihanna. 

According to Women's Wear Dialy, Rihanna is tied to $10 million beauty deal with LVMH Moët Hennessy Louis Vuitton SE. Its subsidiary Kendo, will house her makeup lined called Fenty Beauty. "Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience," said Kendo CEO David Suliteanu. "We are aiming for the stars. "

You can be on the lookout for Rihanna's collection on Sephora shelves in Fall 2017.