“When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life.”- John Lennon
As Lennon famously quoted above, they key to life is happiness. But what if I told you that something as simple as water could unlock that key? I had the pleasure to interview Ralph McRae, founder & CEO of Leading Brands and their Happy Water beverage - and he explained to me the science behind Happy Water and the criteria for starting a successful brand.
Leading Brands (NASDAQ: LBIX) is based in Canada. Its Happy Water beverage is sourced from two ancient Canadian mountain springs. Happy Water’s blend of spring and mineral water contains naturally occurring lithia, calcium, magnesium, potassium and fluoride. The rare combination of these minerals creates Happy Water’s naturally alkaline state. This water contains as PH balance of 7.4, which is ideal for the body.
Lithium, Calcium, Magnesium, Potassium & Sodium are all found in the chemical makeup of this perky water. So does it make you happy? I decided to take a 7 day challenge and only drink Happy Water.
Being a natural born skeptic, when I first tried the water, I did not notice the difference. By day 3, I realized that I felt super energized and organized. I was happy to answer the 15 phone calls from my mom and was eager to go to the gym.
I've always heard that what you put into your body, is what you get out. Lithium is normally given to people with bipolar disorders and for depression. A fraction of the dose; .170 milligrams per liter, is found in the Canadian mountain springs. So yes, based on science, water with Lithium in it, can help enhance your mood, thus causing you to feel more happy.
Ralph shared his criteria in launching a brand:
1. The product must be naturally functional
2. Be able to source from the earth
3. Have a unique selling point
Well, with Happy Water fulfilling all three of the criteria points, this brand is bound to make waves. You can get your Happy on here. This water will be available in the United States this fall.