It is no secret that the Kardashians/Jenners are marketing genuises able to sell out lip kits and fragrances in minutes. Let’s throw Kanye into the mix as well. Even his pre-Kimye the frenzy Yeezys created only rivaled Air Jordans.
Kanye’s fashion week Yeezy shows always create the same hype and hysteria. After breaking the mold in street casting, the legend is now seemingly turning to his ultimate muse, his wife Kim, and putting a little Kardashian spin on his Yeezy season 6 launch. Kim (like many celebs) have been known to call the paparazzi on herself and even if she doesn’t she knows she will be photographed. Almost tongue-in-cheek earlier this week Kim tweeted, “I’m up early and might spam you guys with these Yeezy looks that I love 😜"
7:11am, especially for a workout fan like she is and mom of 2 doesn’t seem that early for Kim, so let’s just take that tweet with a grain of salt. Then the paparazzi shots themselves are a reference to Kanye’s whole norm core vibe: Kim, when was the last time you actually did a FedEx run? Why shoot a standard look book when your wife is Kim K, you can have fashion guru friends like Carine Roitfeld style her and Calabasas is your runway?
Here is is Yeezy Season 6 starring Kim in Twitter order!