A few months back she coyly mentioned that Too Faced approached her to assist them with expanding their foundation shades. Too Faced's co-founder and chief creative officer Jerrod Blandino believed it was time to expand his best-selling product, the Born This Way Foundation, to become more inclusive. With Jackie being so outspoken about the representation of all shades in the beauty industry, it made sense to bring her on board to address the task at hand.
Jackie has never been the type to shy away from an issue, whether its religion, woman's rights, or consumers’ rights. Her YouTube channel has been a place where many go for makeup reviews and leave with a message, which has always set her apart from other beauty influencers.
Jackie is no stranger to collaborating with major brands. She has joined forces with Elf, Sigma, and Artist Couture in the past. Before the Too Faced collab, Jackie Ania partnered with Artist Couture. They collaborated with Jackie Aina to add to the LA Bronze highlighter line, creating a new fan favorite, LA Peach. These collaborations, among other beauty industry ventures, have solidified her as a powerful voice to be heard in the beauty industry.
Jackie created nine out of the eleven new foundation shades. Born This Way now comes in THIRTY-FIVE shade! Born This Way is a medium too full coverage liquid foundation. Inspired by “I woke up like this” perfection, Too Faced set out to create an "undetectable "foundation. It is oil-free and has coconut water to maintain the skin's moisture levels without over hydrating.
These foundations have been receiving rave reviews for having various undertones added to the new shades. Most of the shades have been sold out, so be sure to purchase your shade soon!
Great job Too Faced and Jackie Aina!
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